BROADCAST KEY PUBLIC MESSAGES
Ticketmedia’s formats provide a unique opportunity to place your message directly into the hands of the public, guaranteeing that it is seen while also enabling the message to be acted upon during their journey or once they have arrived at their destination.
By targeting a broad demographic travelling into towns and cities you can drive awareness of key messages with populations quickly and effectively.
BUS TICKET ADVERTISING
Bus ticket advertising provides a local broadcast platform. With 90% coverage of the UK’s ticketed network, this format maximises message reach amongst a broad audience.
We have a strong track record of delivering highly effective bus ticket campaigns for the public sector including voter registration, public health, early years funding and community safety. Bus ticket advertising reaches the public during dwell time when they welcome the distraction of advertising and with OOH media driving a 17% uplift in smartphone actions, it’s an excellent opportunity to signpost this audience to your website, social media, etc.
Multiple bus ticket campaigns have run in the last two years, encouraging people to register to vote. By reaching the public during dwell time, bus ticket advertising reaches your target audience when they welcome the distraction of advertising. Rushcliffe Borough Council’s campaign delivered a spike in registrations ahead of the EU Referendum.
Petrol Forecourt Receipts
Petrol forecourt receipts reach a diverse audience including families, tradespeople, business and leisure travellers. With national, regional and local campaigns available, petrol receipts allow for proximity marketing and are an ideal fit for key messages aimed at drivers, including topics such as road safety, drink awareness and sustainable travel.
Reaching a London Audience
Oyster Ticket Stop (OTS) receipts reach Londoners, business and leisure travellers on the go. OTS provides a London centric media opportunity putting 28 million adverts in the hands of the public over a four week period. Reaching travellers using the London Overground, underground, bus, tram and DLR, this format provides blanket coverage of the UK’s capital. Local authorities can work together on a joined up campaign, delivering messages regarding public safety, promoting public healthcare campaigns, voter registration, early years funding, etc. – which can all be delivered directly to a large London audience.
Taxi receipt advertising is available in black cabs operating across London reaching a mix of leisure, business and tourist passengers. Reaching people as they travel within the city, messages regarding public safety, drink awareness and more will go into the hands of your target audience in the right place at the right time.
Discreet marketing for charities and local services
When dealing with issues which require sensitivity and discretion, tickets and receipts are ideal. Keeping these items in one’s pocket or purse is uncontroversial and they are also easy to pass on to – or subtly leave with – others in need or affected by the topic.
West Midlands Police
Ticketmedia works with the police and domestic abuse charities on an ongoing basis, to urge victims of domestic violence to seek help. The campaign resulted in a 450% increase in visitors to the website.
A recent petrol receipt campaign that Crimestoppers ran in Sheffield demonstrates how receipt advertising enables hard-hitting messages to be delivered directly and yet subtly.
Flexible packages to suit local, regional and national campaigns allow local authorities to run individual media activity or partner with other councils for a joined up approach.
Year on year, during July there had been a 38% increase in people screened, bus tickets were used and can be directly attributed to this increase. I am overall very happy with the way the campaign went.
Southend on Sea PCT
We launched our recycle in Essex website with the help of bus ticket advertising. The colourful and clever creative helped us raise awareness and the site received a definite increase in hits because of the campaign.
Waste Management, Essex County Council