The campaign launched in December and ran into the New Year, with 4,761,000 adverts circulated during the period. The advert message urged victims to get in touch with someone who could help them, and also provided them with the West Midlands Police website address where they could go to access more information.   

Kim Madill, Detective Inspector of the Public Protection Unit of West Midlands Police, said:

“There was a copy of the bus ticket on the front page of our website that linked visitors directly to the safeguarding information for domestic abuse victims.

“The page received 854 hits from the launch in December representing a 149% increase on our usual visitor figures for that section of the website for this time of year. We ran a similar campaign last year and the same page only received 189 hits so we’ve seen an increase of over 450%, which is a great result.”

Glenn Hayes, Our National Sales Manager, said:

“Bus ticket advertising is an effective and affordable way to get peoples attention. During the bus journey they have the time to sit, read and think about what they are being presented with on the back of the ticket.

“It is also a discreet way to highlight important issues such as domestic abuse or other public information, and it is very evident from the results of the West Midlands Police campaign that it has a positive impact on the individuals who need to seek help and advice.”

]]> http://www.ticketmedia.com/blog/police-bus-ticket-campaign-tackles-domestic-abuse/feed/ 0 http://www.ticketmedia.com/blog/kinetic-co-op-bus-ticket-advertising-campaign/ http://www.ticketmedia.com/blog/kinetic-co-op-bus-ticket-advertising-campaign/#comments Mon, 29 Apr 2013 08:49:12 +0000 admin http://www.ticketmedia.com/blog/?p=2737

Co-op has chosen Bus Tickets to promote a meal deal in their Gloucester, Kingswalk shopping centre store. They are offering a 50p off voucher that is valid for a whole month! This was booked through our friends over at Kinetic.

Explore your imagination at University of Aberdeen’s May Festival. University of Aberdeen use bus ticket advertising to raise the profile of their annual arts festival.

Consumers are demanding more from brands, with advertisers having to think of new ways to attract their attention. TV adverts now incorporate a hashtag or Facebook address so that viewers can continue the interaction long after the advert has aired. Static billboards and posters are a thing of the past. You only have to take a trip on the London underground to see that digital display screens move faster than the commuters.

But it is the combination of traditional methods of outdoor advertising and digital technology that provides the most exciting opportunity yet.

The vast majority of people using public transport spend their journey to work or school browsing content on their mobile device to pass the time. An outdoor advert can be the gateway that allows brands to connect with their audiences and drive them online.

An advert on a bus ticket allows consumers to have a relationship with a brand that lasts much longer than the length of their bus journey. Whether it’s through a QR code, augmented reality, or asking them to follow you on Facebook, the outdoor advert has to encourage users to activate content on their mobile device and as a result of this exchange to deepen the brand experience.

Advertisers need to ensure that they don’t abuse this valuable exchange by employing content that isn’t relevant or of benefit to the end user. They should embrace this opportunity to get creative and use outdoor advertising as a way to build relationships with their audience like never before.

Condor Ferries are a regular advertiser with Ticketmedia, their freshly updated advert alerts potential day trippers to savings on their super-fast service from Poole to Jersey.