Ticketmedia are thrilled to announce the launch of advertising on the reverse of rail tickets within the UK. BT, one of the world’s leading communication service providers and Official partner of the Olympic & Paralympics Games recently choose advertising on the reverse of rail tickets for their latest campaign. There are clear advantages to this unique form of advertising, primarily the high level of dwell time which passengers encounter during rail travel. The recent advances in technology and print design also allow for a high impact full colour design with the potential to include a QR code and website links embedded within the ticket design, which consumers can access from the mobile phone aboard the train. Moreover, with 300 million rail tickets being issued per annum and research revealing that train passengers consider their tickets as a personal asset, with a likelihood of retaining their ticket after their journey, this is clearly an exciting new area for advertising and indeed for BT with this new campaign!