This week Ticketmedia launch a bus ticket campaign across various locations within England on behalf of Jimmy’s World Grill & Bar and Jimmy’s Spices. The campaign offers the bus ticket holder across the selected locations 15% off food when presenting the voucher with their food order at any Jimmy’s site. The attractive multicoloured ticket design will be in circulation at various sites within the UK this week.
This campaign was booked through www.transportmedia.co.uk
Ticketmedia are pleased to announce the launch of Jobsite’s nationwide rail advertising campaign. A spokesperson for Jobsite stated that the attraction to rail ticket advertisement came from the breadth of the campaign with 3 million tickets being issued within four weeks. Moreover, the company was attracted to the access it offers to the people they wish to be speaking to; a largely ABC1 audience with 66% aged between 25 – 54. Jobsite also stated “We can take advantage of the dwell time on trains by encouraging people to use their mobile to look for a new job on Jobsite. People keep hold of their tickets throughout their journey and use them several times, for example showing them to ticket inspectors going through barrier gates etc, so they’ll see the Jobsite message on more than one occasion.”
Ticketmedia are thrilled to announce the launch of advertising on the reverse of rail tickets within the UK. BT, one of the world’s leading communication service providers and Official partner of the Olympic & Paralympics Games recently choose advertising on the reverse of rail tickets for their latest campaign. There are clear advantages to this unique form of advertising, primarily the high level of dwell time which passengers encounter during rail travel. The recent advances in technology and print design also allow for a high impact full colour design with the potential to include a QR code and website links embedded within the ticket design, which consumers can access from the mobile phone aboard the train. Moreover, with 300 million rail tickets being issued per annum and research revealing that train passengers consider their tickets as a personal asset, with a likelihood of retaining their ticket after their journey, this is clearly an exciting new area for advertising and indeed for BT with this new campaign!
