BRIGHTON & HOVE BUS COMPANY has chosen Hove-based ticket advertising specialist Ticketmedia to provide its first venture into advertising on the city’s fleet in a move that will benefit both the city’s business community and the people of Brighton & Hove, with Brighton Sea Life Centre the first to advertise on the buses.
This development opens up a brand new way for local businesses to promote themselves across the city and surrounding area by advertising on the reverse of bus ticket rolls, a marketing strategy which has been proven to be highly effective, whilst passengers will benefit by having money-saving offers and messages on important social and health issues put directly into their hands.
“We are absolutely thrilled to be working with our home town bus company,” said Ticketmedia marketing director Susannah Burbidge. “We have been providing bus companies throughout the UK with our highly successful ticket advertising campaigns for several years now so to have Brighton & Hove Bus Company on board is extremely good news.
“The opportunity that this provides for local businesses to access an affordable, flexible and precisely targeted method of advertising that is proven to be highly effective is invaluable in these economically challenging times. Certainly for us at Ticketmedia, this is a terrific start to the year.”
Roger French, Managing Director of Brighton & Hove Bus Company, said: “I am delighted that we are working with Ticketmedia and Brighton Sea Life Centre on this exciting initiative. Ensuring that our passengers’ journey is both good value and enjoyable is our highest priority and we believe that ticket advertising will be another enhancement. Plus, in a city that has so much to offer in terms of attractions and services, we are pleased to be able to play a part in helping those businesses communicate their message to the people of Brighton & Hove.”
City centre attraction Brighton Sea Life Centre will be the first advertiser to take up this highly successful method of communication with a campaign planned for May. This will offer a discount of £6 on adult, child or concession tickets for up to two people upon production of the bus ticket, valid until 31 December 2011.
“Brighton Sea Life Centre is really pleased to be working with Brighton & Hove Bus Company this spring,” said PR & marketing coordinator Laura Sackett. ”We hope that we’re giving a bit of added value to people traveling in and around the city, so that if they use this bus network, they benefit by getting a fantastic discount to visit the world’s oldest operating aquarium.”
Link to this feature in the Argus newspaper