The term digital can today be applied to objects which we use in everyday life. Digital clocks, watches, radios and TV’s are common place in the average household, but now we are also experiencing digital outside our front door.
Consumers are demanding more from brands, with advertisers having to think of new ways to attract their attention. TV adverts now incorporate a hashtag or Facebook address so that viewers can continue the interaction long after the advert has aired. Static billboards and posters are a thing of the past. You only have to take a trip on the London underground to see that digital display screens move faster than the commuters.