By Jeremy Burbidge

After much debate our PR agency has persuaded me to dip a toe into the world of social media.

My partner and I took some convincing. We like clearly measurable processes that quickly demonstrate the benefits to our clients and to our bottom line.  Having a presence on Twitter doesn’t do that.

This may seem a little odd to S M devotees – that meant something completely different in the 70s. After all, with billions of people around the world on Facebook and similar numbers tweeting to their hearts content, why wouldn’t a business like ours want to be in the thick of it?

Well, we do, but perhaps like many people who were conceived pre 1980, it takes a bit of time to get your head around the rationale for everything from Pinterest to Flickr to Facebook and Twitter – that rhymes.

Ticketmedia work with lots of major brands and I suppose ‘when in Rome’ you make like Romans, not by throwing people to lions (my PR team will read this and might start worrying), what I mean is, that while I do now see the value of engaging in these new mediums there is also, inevitably, recognition that if everyone else is doing it, including your clients, you should too.

As it happens I’m now looking forward to being knee deep in tweets and people I’ve never met liking us on Facebook.  I’m no longer a blog virgin either, this is my first of many.