Just-Eat bus ticket campaign

05-04-10-eat-bus

Transport Media, outdoor media specialists have asked us to run a campaign for online takeaway ordering client, Just Eat. Targeting the digital native audience, it directs potential customers to Just Eats website encouraging them to check out the service on offer and hopefully order a delivery whilst visiting. The advertising tickets carry a voucher code that must be used in order to qualify for a £2 discount on the food bill, in line with the highly accountable format that bus ticket advertising is. The media is also ideal for this type of campaign as the ticket can be retained and acted upon when the customer is no longer on the bus.

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