Papa John’s Pizza, the World’s third largest pizza company, has launched its first bus ticket advertising campaign with Ticketmedia. Bus ticket advertising is a particularly effective medium to promote pizza delivery businesses since it reaches one of their key target age groups and can circulate tickets just before a quiet period in their branches. Offering targeted advertising on selected buses the marketing messages can drive custom directly to the most relevant pizza branches in the area. Meanwhile, with the advertising vouchers being redeemed to qualify for money-saving pizza offers, the format is highly accountable as well as incredibly effective.
