The adverts on the reverse of till rolls and bus tickets have upped their quality thanks to the instalation of a Screen PlateRite FX870 flexo platesetter at Ticketmedia in Hove.
This company prints billions of ads on the reverse of till rolls and ticket media already. The arrival of the platesetter will improve quality, offering the option of quality half-tones to a unique medium. Ticketmedia managing director Jeremy Burbidge says: “The hours we spent setting tickets are now a thing of the past and our creative prepress department is now free to spend longer on the artwork instead.”
Ticketmedia has adapted many of its presses itself, using flexo printing to achieve the quality desired.
To date the company had delivered 20,000 ad campaigns of all types, redeemable coupons being a particular favorite. The company sells the ad space and offers transport companies a rebate on the cost of their ticket rolls in exchange. This has led to year on year growth of 50%, another reaon to invest to cope with increasing demand for its services.
