Today sees the launch of a campaign on behalf of Scarborough Sea Life Centre, part of the Merlin Entertainment Group, one of the UK’s largest Leisure companies. The Merlin Group are responsible for some of the best known attractions in the UK including Madame Tussauds, The London Eye and Warwick Castle, as well as great theme parks such as Legoland Windsor, Thorpe Park, Alton Towers and Chessington World Of Adventures.
This is the second time that we have conducted a campaign on behalf of Scarborough’s Sea Life Centre as last time they experienced a marked increase in visitors to the centre as a result of the bus ticket advertising campaign. Offering a two for one entrance incentive, our media is ideal for this type of promotion as the results are easily tracked on the gate.
With many of the UK’s resident deciding to remain in the country for their Summer holidays, this is a prime time to utilise transport ticket advertising to raise awareness of and encourage visitors to the huge range of fantastic attractions that Great Britain has to offer.