Asda are releasing a bus ticket campaign in Peterlee with the aim of uplifting their cafe footfall and encouraging customer loyalty.

Bus tickets provide the ideal format for direct response campaigns as unlike any other outdoor format the advert is retained.  Asda are taking full advantage of the interaction this advert will have with their consumer and are increasing stand-out with their redemption offer.

This format does particularly well for promoting supermarkets as 55% of our bus audience are on shopping related journeys and with all supermarkets on bus routes, we’re in the ideal position to target consumers before purchasing decisions are made.