B Arts has commissioned it’s latest follow up bus ticket campaign, using the latest thermachromic technology as part of the commencement of it’s ‘Thoughts’ campaign.

 When the tickets are heated by the warmth of the passengers’ hand, the text below is revealed to the reader.

These latest tickets reveal the wishes that were text to B Arts after the initial stage of this campaign, the original advert is shown below.

This is the latest heat sensitive campaign on bus tickets after this exciting innovation was originally used on bus tickets for Lever Broths for the launch of Radion Summer fresh back in 1997. More recently it has been used to promote products such as Vanish and British Gas.