Today we welcome back Subway to Bus Ticket Advertising with four new offers for the bus passengers.
The eye catching adverts allow a choice of different options from a breakfast meal for £2.00 to a two can dine for £6.99.
Bus Tickets works wonders as they are a cost effective way of mass marketing to a variety of people.
Today we see the launch of Subway’s latest marketing campaign with Bus Ticket Advertising.
This new offer gives the bus passenger two options for a great value menu either Buy One Get One Free or Two can dine for £6.99.
Subway has again teamed with outdoor media agency Mediacom.
Launching a campaign in ten of their key towns, KFG Quickserve is another regular company who consider bus ticket advertising to be an essential element of their marketing mix, Offering the popular buy one get one free offer, KFG are another client who, through experience, have come to realise that bus ticket advertising is a perfect way to attract customers and targeting the 35% of bus passengers aged between 16 and 24 years old, they ideal audience for their promotion. As bus ticket advertising is used more and more regularly by quick service restaurants, this age group have grown accustomed to bus ticket promotions and actively seek out the ticket in order to see what promotion they can take advantage of.
Another campaign launches today on behalf of regular clients Unionburger, this time utilising the format for their Burger King franchise in Swansea. Burger King franchises have experienced great success with bus ticket advertising because much of their promotional activity translates well into the ticket format. As a result of recent market research into the effects of our media, when asked directly 53% of all the passengers polled in the two test areas recalled the details of a bus ticket advertising campaign on behalf of a quick service restaurant business, more compelling evidence that bus ticket advertising is amongst the strongest formats in Outdoor advertising.
Kinetic Worldwide Ltd, one of the UK’s top 50 media agencies, has commissioned a campaign on behalf of Subway’s Scottish franchises who are publicising their popular ‘Two Dine for £6.99′ & ‘Buy One Get One Free’ promotion’s. Subway are regular users of bus ticket advertising as it allows them to target their primary audience, the 18 – 24 year old market. Our media is effective at reaching this key customer grouping as with the rising running costs of car ownership, they are regular bus travellers. In fact, feedback indicates that this age group almost expect there to be some sort of promotion on the reverse of the ticket.
