South East Business. April 2010
Posts Tagged ‘Bus advertising’
NHS bus ticket campaigns interview with Susannah Burbidge
Friday, March 26th, 2010Sea Life Centre Scarborough
Monday, July 27th, 2009
Today sees the launch of a campaign on behalf of Scarborough Sea Life Centre, part of the Merlin Entertainment Group, one of the UK’s largest Leisure companies. The Merlin Group are responsible for some of the best known attractions in the UK including Madame Tussauds, The London Eye and Warwick Castle, as well as great theme parks such as Legoland Windsor, Thorpe Park, Alton Towers and Chessington World Of Adventures.
This is the second time that we have conducted a campaign on behalf of Scarborough’s Sea Life Centre as last time they experienced a marked increase in visitors to the centre as a result of the bus ticket advertising campaign. Offering a two for one entrance incentive, our media is ideal for this type of promotion as the results are easily tracked on the gate.
With many of the UK’s resident deciding to remain in the country for their Summer holidays, this is a prime time to utilise transport ticket advertising to raise awareness of and encourage visitors to the huge range of fantastic attractions that Great Britain has to offer.
Return on investment of Outdoor
is now on a par with that of TV
Monday, June 29th, 2009
Econometric analysis of media schedules has become increasingly prevalent as advertisers rightly seek to ensure their budget is effectively spent. Nowhere is this more apparent than in the FMCG category, where advertising is expected to generate measurable short-term sales uplifts.
It’s therefore reassuring that analysis of 150 FMCG campaigns in the BrandScience econometrics vault reveals that the return on investment of Outdoor is now on a par with that of TV. Not only that, Outdoors ROI is still increasing, whilst that of TV is on the decline!
Analysis of 150 FMCG campaigns in the BrandScience econometrics vault reveals that Outdoor advertising boosts the effect of other media when added to the schedule.
Where Outdoor and TV were used together, the TV return on investment was noticeably higher when the expenditure on Outdoor was above average for the sector. More Outdoor equates to better TV performance.
This effect was even more marked for Outdoor and press combinations. Not only does Outdoor work for FMCG brands, it makes other media work Harder!
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