A welcome back to one of our most regular customers, Subway in Southampton. This casual dining outlet has been booking with us since 2002, proof positive of how successful bus ticket advertising is for this particular sector. With the media being retained by the customer for later redemption at the outlet, there is ample opportunity for our clients brand identity and the promotion to really sink in. This is why that recall of the bus ticket format has been independently recorded as high as 90%!