
Weight Watchers are testing their brand against their competition in Scotland this week with a campaign in Glasgow.
They’re looking to increase their customer base in the city, and have found that bus ticket advertising offers opportunity to impact upon their target audience. With a great deal of media and Government focus on the issues of rising obesity, now is a perfect opportunity to capitalise on the increasing public interest in health and diet products.
As transport tickets are retained, we’re able to open the doors to redemption vouchers and direct response advertisements, increasing footfall and membership, which Weightwatchers have taken advantage of in offering free registration and a free meetings to passengers.