With the increase in quick service restaurant advertising, KFG Quickserve are launching a multi area campaign to offer the local communities the opportunity to take up the great buy one get on free meal offer with Burger King.

One of the strongest applications of our media is in redemptions, where as before coupons were the realm of Mum’s and the post-war generation, now it makes good economic sense, a fact supported in the following statement made recently by the one of the directors of P & MM, the award winning, integrated marketing communications company.

David Lebond, Director of P & MM’s fixed fee promotions division, Fotorama, believes a major long term shift in consumer response to coupons and other money saving offers is emerging, he says;

‘What we have noticed in the last twelve months is a substantial increase in coupon redemption levels. Many people in the past would have ignored coupons have, due to recessionary economic pressures on the household budget, started to download, cut out and redeem these, and other money saving promotions. They have seen significant cost savings and have now become habitual coupon redeemers.’

 Source: Marketing P&I - June 2009