Ticketmedia are very pleased to welcome back KFC who have launched their latest meal deal bus ticket campaign. The quick service restaurant industry have found that bus ticket advertising is a fantastic way to get their message into the hands of the public and promote their latest offers, as the bus ticket is retained by the customer. KFC have teamed up with Outdoor Specialist agency Kinetic for this campaign.
A welcome back to one of our most regular customers, Subway in Southampton. This casual dining outlet has been booking with us since 2002, proof positive of how successful bus ticket advertising is for this particular sector. With the media being retained by the customer for later redemption at the outlet, there is ample opportunity for our clients brand identity and the promotion to really sink in. This is why that recall of the bus ticket format has been independently recorded as high as 90%!
Luton residents will be enjoying a free grilled chicken pitta with the purchase of one from Chicken Cottage in Luton in a campaign that launches this week. The franchisees expect many customers old and new to be heading for the restaurant. One of the many strengths of ticket advertising is the fact that the tickets can be retained and then used as long as they are still within the redemption meaning that the campaign is still in the public eye long after the last ticket has left the buses ticket machine.
