Today we launch the first of this years educational campaigns designed to attract prospective students to Forth Valley College’s imminent open day. With 90% of students using the bus at least once a week, bus ticket advertising is a highly effective means of communicating with this difficult to reach audience. The number of 16 – 18 year olds within the bus ticket audience is more than double the national demographic population, meaning that bus ticket advertising is a highly effective way of ensuring the maximum impact from any marketing spend aimed at attracting school leavers to further education.