Kinetic Worldwide Ltd, one of the UK’s top 50 media agencies, has commissioned a campaign on behalf of Subway’s Scottish franchises who are publicising their popular  ‘Two Dine for £6.99′ & ‘Buy One Get One Free’ promotion’s. Subway are regular users of bus ticket advertising as it allows them to target their primary audience, the 18 - 24 year old market. Our media is effective at reaching this key customer grouping as with the rising running costs of car ownership, they are regular bus travellers. In fact, feedback indicates that this age group almost expect there to be some sort of promotion on the reverse of the ticket.