Posts Tagged ‘Meal Deal’

Burger King Lincoln bus ticket campaign

Monday, January 25th, 2010

 

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Today sees the release of another campaign for Burger King in Lincoln on behalf of franchisee’s Fabcorp, one of the UK’s largest quick service restaurant companies. This restaurant used bus ticket advertising to promote their meal offers last year and had great success with strong redemption’s experienced as a result of the campaign. As a relatively new and innovative media, we offer introductory rates for new clients as experience has shown that, like Fabcorp’s Lincoln franchise, once the results are experienced the customer comes back again and again.

Domino’s Pizza bus ticket campaign

Wednesday, January 20th, 2010

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 This week sees the second burst of bus ticket advertising on behalf of Domino’s Pizza Shrewsbury franchise. The campaign was commissioned by head office as they are interested in the broad spectrum of potential customers that we can reach on their behalf as well as the accountability offered by our media. We ran a campaign on behalf of another large Pizza business in 2009 and the market research that was carried out  stated that 60% of respondents confirmed that bus ticket advertising based promotion made it more likely that they would visit the restaurant advertised.

Burger King – Northampton bus ticket advertising campaign

Monday, October 12th, 2009

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This week brings the launch of the Burger King Northampton franchisee campaign.  With their fantastic Buy One Get One Free offer of a Whopper or Bacon Double Cheeseburger, we are sure this advert will catch people’s attention straight away.  The lucky residents of Northampton can take advantage of this great deal until 30/11/2009, and as the ticket is retained by the customer, even if you can’t make it that day, you will still have plenty of time to get down to the store with your ticket in hand!

This is the first campaign we have run with the Burger King Northampton franchisee, and we hope it is to be the first of many!

Burger King bus ticket advertising campaign

Monday, September 14th, 2009

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As the new academic year begins, vast numbers of students find themselves in unfamiliar university towns hankering after their favourite fast food but not aware of their nearest Burger King restaurant. With the launch of the new campaign for franchisee ‘regulars’ KFG Quickserve and Fabcorps the creative highlights the locations of their outlets and tempts in new customers with some stunning promotional meal deals.

Our media is well suited to this type of ‘brand/location’ awareness and has been used to great effect to announce new store openings and major product launches. With high levels of recall, our media can ensure that when a student’s stomach rumbles, your restaurant is the one they beat a path to!

Subway Southampton bus ticket campaign

Monday, July 13th, 2009

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A welcome back to one of our most regular customers, Subway in Southampton. This casual dining outlet has been booking with us since 2002, proof positive of how successful bus ticket advertising is for this particular sector. With the media being retained by the customer for later redemption at the outlet, there is ample opportunity for our clients brand identity and the promotion to really sink in. This is why that recall of the bus ticket format has been independently recorded as high as 90%!