NHS Hull & East Riding teamed up with agency Lee Creative for this No Smoking campaign. This has been launched to coincide with one of Hull’s biggest annual events, the Walton Street Fair. In an ingenious strategy to capitalise on the increased audience this event will pull in, NHS Hull & East Riding are able to focus their marketing campaign in a localised area and retain high response levels.
We’ve launched the bus ticket campaign to cover buses throughout Hull, including the Park & Ride services, for the full 8 days the event will be running. Providing as much exposure as we can for their message, and releasing adverts to coincide with the Fair gives NHS Hull & East Riding the ideal direct response element to their campaign.