Starcom MediaVest joins with Ticketmedia in evaluated Pizza Hut advertising campaign
Media agency Starcom MediaVest has appointed Ticketmedia to run a promotional bus-ticket advertising campaign for Pizza Hut on all bus routes in 21 of the UK’s cities. The campaign will run for one week, after which time, independent research will study the effectiveness of this advertising medium in conveying its message to its target audience and resultant upturn in sales.
The eye-catching, full-colour, branded advert will appear on the back of the bus ticket, promoting Pizza Hut’s ‘Dining for £4′ offer whilst simultaneously reinforcing the positioning of the Pizza Hut brand in the casual dining sector.
Ticketmedia, the UK’s only bus ticket advertising company, has worked with the UK’s leading media agencies on integrated marketing campaigns and stand alone promotions. Bored minds are hungry for stimulation and so the first thing they are likely to focus on is the ticket in their hand. Importantly for the advertiser, the rate of recall of the message has been put as high as 70% because consumers regard the ticket as their personal property and therefore retain it.