Here we have NHS Hull & East Riding with their Stop Smoking campaign.  This highlights the increased levels of people wanting to quit smoking for either a New Year’s resolution or just because it’s a New Year, new life, better health. This offer is giving each passenger the availability of having FREE Nicotine replacement therapy (NRT) reduces the impact of withdrawal symptoms by delivering constant low doses of nicotine in the form of patches or gum. They can call, email or text for help and support.  The NHS has teamed with Outdoor media agency Lee Creative for this campaign.