In the hope that we don’t tempt fate, the Summer seems to be upon us and so begins the scramble for parents hard earned pennies by the plethora of the UK’s family attractions as schools break up for the Summer in less than a month. This is the best time for promoting attractions such as Sealife Scarborough. As every marketeer knows, the importance of making sure that their brand stands head and shoulders above its competitors, along with a broad circulation and measurable format are high on the marketing wish list. Bus ticket advertising delivers an average 70% recall due to the lack of distraction on buses, a broad circulation to a diverse audience and as the tickets are handed over at the point of sale, the format is highly accountable.
