Today we see the launch of a new Bus Ticket campaign for Gloucestershire Care Services.
This latest awareness campaign is highlighting that anyone can catch, carry or transmit an STI, especially Chlamydia.
This marketing programme is aimed at the 16-24 age range to offer free advice and confidential test kits.
Today launches a campaign highlighting the services available within Coventry in order to prevent the spread of this predominantly symptomless STI in line with the national strategy on the disease. The aim of the nationwide strategy is to: -
1) Prevent and control Chlamydia infection through early detection and treatment of symptomless infection;
2) Reduce onward transmission to sexual partners;
3) Prevent the consequences of untreated infection;
4) Test at least 25 percent of the sexually active under 25 population annually
Bus ticket advertising is highly effective at targeting the under 25 year old population, with 90% of students using buses once a week and 35% of the passenger audience aged 16 - 24. Both council and NHS initiated campaigns have marked a notable increase in service usage, directly attributed to a bus ticket campaign.
Working with ZigZag Advertising agency, we’ve continued our long-standing relationship with Heart of Birmingham, and released their latest campaign.
Heart of Birmingham is aiming to uplift local awareness, and encourage footfall into their Whittall Street Clinic with their city-wide campaign. Using bus ticket advertising they are sure to succeed in increasing mindshare amongst the local community. Bus tickets provide an interactive and personal element to the campaign, and as they are retained, provide the ideal format for uplifting direct responses.
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