Continuing our successful relationship with Lee Creative we are commissioned to broadcast on behalf of their clients, Hull and East Riding Smoke Free. The campaign offers support to those who have given up smoking as well as people who have decided that now is the time to break the habit. Again, the broad demographical range of the audience we can tap in to means that bus ticket advertising is perfect for this type of message, In addition, the fact that the ticket can be retained, means that the message can be acted upon in the home environment. We have run this campaign several times in the past and the resulting increase in take up of the service proves that this is the right approach for highlighting all manner of support services.