Today we see the launch of the latest campaign with Subway promoting their summer campaign ‘Buy One Get One FREE’
Everyone who receives a Bus Ticket on this new launch will have the option to receive a Free regular Sub when they purchase a regular Sub with a medium drink.
Subway continues the successful marketing on Bus Ticket Advertising as an effective and accountable way to advertise to large demographic sectors.
Subway has worked with outdoor media agency Mediacom for this campaign.
This week we welcome back Subway to Ticketmedia with their latest campaign promoting a ‘Buy One Get One Free’ offer. Looking to repeat the success of previous campaigns Subway have found that using Bus Ticket Advertising drives footfall into the restaurant and an attractive feature of the voucher is the accountability of the format. For this campaign Subway have teamed with outdoor media agency Open Outdoor.
Subway’s Southampton franchise, are another example of a regular customer who has seen good responses from campaigns that we have run for outlets in the past. Offering to ‘Feed a friend, for free’ this taps into the increasing desire of the public to receive value for money and the popularity of the buy one, get one free offer has encouraged increased level of business for this restaurant.
In summary, I think that it can be safe to say that based on the amount of repeat business we receive, bus ticket advertising works! Generally we find that once the results of a campaign are experienced first hand, customers tend to book again and again which not only proves the effectiveness of the format but also indicates that bus ticket advertising creates consistent, reliable results.
We welcome back Subway this week with a variety of offers including ‘Two Can Dine for £6.99.’
Subway’s latest offer gives the bus passengers a coupon to use at the Bridgewater or participating Subway stores.
This new outdoor marketing campaign has been delivered in partnership with Mediacom Scotland.
With this new campaign, the cost effectiveness of the media is being exploited by the five restaurants in the Norwich area with a campaign offering a meal deal at the outlets commissioned by creative agency Hunter Johnstone. Subway franchises have found that the standout created by the high quality, five colour creative design ensures that the promotional message is noticed and due to the ‘downtime’ that bus travel creates the format creates high levels of recall.
