‘ I’m happy to report that we had a good response from using the bus ticket advertising during our Waste Watchers Challenge campaign.  Given the positive outcome of the ticket ad, I have had to review my initial view that its small size would not attract much attention.  Though small, it appears to be deceptively effective at prompting commuters to act on the information provided.  We would certainly consider taking more ticket advertising for future campaigns because of the impact registered with the current campaign.’ 

Marion Robertson from the Waste Watchers Team at Falkirk Council