Lloyds Lanes of Eastbourne, part of the David Lloyd Leisure Group, has received a fantastic response from its first Ticketmedia bus ticket campaign this July.
The offer, which ran for one week on Eastbourne’s buses, was for two games of bowling or laser quest for £5 with one voucher valid for up to four people and redemption possible until October.
Lloyds Lanes Operations Director Simon Fuller said: “We are bombarded with pitches for a wide range of advertising mediums so we were looking for something that stood out, something that we had complete confidence in. There are a number of reasons why we chose bus ticket advertising but the main one was proof that it works. Ticketmedia has a great track record in the leisure sector and was able to show us physical proof that previous bus ticket campaigns for AMF Bowling had been highly successful. That was what we wanted, something that did what it said on the tin.
The results have far exceeded our expectations. Voucher redemptions started immediately and have continued to come in on a steady basis, proving that bus passengers read the message on their ticket and keep it for future use. This wouldn’t have happened with any other kind of advertising. The ticket meant that potential customers could keep us in their pocket, turn up at our door and save money on having some fun. A poster would not have had the same result.
We had tried other local media before but nothing has been so successful. The ROI from our bus ticket campaign has been much, much greater and has been so successful that we have already booked another campaign for November.”
Click to read the full article by Suzy Bashford.
