|
|
|
| Launched
in 1993, this highly targeted medium can be focused from just
one bus depot through to full national campaigns. New clients
to bus ticket advertising include BT, COI, Coca-Cola, TFL, Calvin
Klein, FCUK, Nintendo, Nike, Mars and Kelloggs. |
|
|
Bus Tickets at a glance:
|
|
Average bus journey 17 minutes |
|
|
Strong youth bias |
|
|
Often
received immediately prior to shopping |
|
|
Recall regularly averages 70% |
|
|
All tickets retained by passenger |
|
|
Average frequency 4.9 views |
| |
|
 |
|
|
|
