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National
Bus Ticket Advertising - Campaign - Men In Black |
| Research
carried out by Harris Research |
n
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%
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| Total
Sample |
221
|
100
|
| Recall
of campaign |
198
|
90
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| Recall
that campaign was for Men in Black |
177
|
80
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| Bought
Men in Black video because of campaign |
25
|
11
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| Amongst
those spontaneously aware that advertisement was for a feature
film |
156
|
100
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| Recall
that campaign was for Men In Black |
136
|
87
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Summary
*Since the campaign launched, 13% of those aware of the
campaign have bought the video, with those who have previously
seen the film significantly more likely (22%) to have done
so than those who have not (3%).
*Spontaneous recollection of the campaign for a feature film
is very good (71%), with 87% of these correctly identifying
the film as 'Men In Black'.
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Men in Black Bus Ticket Campaign
Click
here for a full PDF copy of the survey |
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