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Twix Campaign Gets Up Noses
Twix Campaign Gets Up Noses
Bus Ticket Advertising
"Bus travel fitted the bill perfectly" - Kay Nicholls, Mars Confectionery.
Scented bus tickets provided the perfect advertising solution for Mars when they were looking to launch their new limited edition Choc 'n' Orange Twix bar. Kay Nicholls added, "The bars are a rare species so we wanted to do something 'rare' to launch it to younger people."
The special bus tickets have two relevant taglines, "sniff them out while you can" and "catch one while you can".
The campaign has attracted much media coverage including national TV and radio. Media Week selected the campaign for "Media Stunt of the Week" in the March 17 issue.
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| Agency | Portland Outdoor |
| Tickets Issued | 15,200,000 |
| Campaign Type | National Bus Tickets - Scented |
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