Fanta brings new twist to bus tickets
Bus Ticket Advertising
Fanta Ice, the new lemon flavoured drink from Coca-Cola, has just launched a scented bus ticket campaign across the UK.
Over 10 million special tickets have been created using the latest print technology to emit a fragrance of fresh lemon as soon as the ticket is rubbed. This is the latest campaign in a series of innovative bus ticket promotions. Recently, Mars Confectionery launched its Twix Orange using scented bus tickets and another campaign is currently being planned for a client new to bus ticket advertising.
Ticketmedia National Sales Executive, Susannah Shiner said, "Bus tickets provide the ideal way to communicate with a young audience in a fun and memorable way. Over 90% of school children and students regularly use buses and these tickets will cause quite a sensation in school playgrounds! I am certain this will be a highly successful campaign for Fanta"
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| Agency | Decker Media |
| Tickets Issued | 1,400,000 |
| Campaign Location | Sheffield |
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