Detective inspector Kim Madill
Public Protection Unit, West Midlands Police
WMP website had a copy of the bus ticket on the front page which linked visitors directly to the safeguarding information for Domestic Abuse victims, which had been refreshed and updated for the purpose of this campaign. This page had 854 hits from the start of the bus ticket campaign on 17th December until 2nd January 2013. This is an increase of 149% on usual figures. Compared to the hits to the same pages received during the similar campaign last year (189) an increase of over 450%.
Waste Strategy, Falkirk Council
We had a good response from using the bus ticket advertising during our Waste Watchers Challenge campaign. I had to review my initial view that its small size would not attract much attention, as it appears to be deceptively effective at prompting commuters to act on the information provided. We would certainly consider taking more ticket advertising because of the impact of this campaign.
Following our recent campaign with ticketmedia we where inundated with redemptions, it was a great success and look forward to working with you again in the very near future.
Simon Fuller, Operations Director
Results far exceeded our expectations. Redemptions started immediately and have continued to come in on a steady basis, proving that bus passengers read the message on their ticket and keep it for future use. This wouldn’t have happened with any other kind of advertising. The ticket meant that potential customers could keep us in their pocket, just turn up and save money on having some fun. A poster would not have had the same result.
Alex Cumming, Policy Officer
Youth Development, Edinburgh
3,000 calls were received to the CRIMESTOPPERS help line in a National campaign in Scotland during a 3 week period for drug related crime. Bus tickets featured in a marketing strategy along side headliners, bus stops, radio and flyers.
Simon Ford, Health Promotions Specialist
Southend on Sea PCT
Year on year, during July there had been a 38% increase in people screened, bus tickets and bus sides were used and can be directly attributed to this increase. I am overall very happy with the way the campaign went.
Liam Kernan, Teenage Pregnancy Strategem Co-ordinator
Healthy Schools Team, Herefordshire Council
Commissioned to run when schools went back in September - a bus ticket campaign aimed at promoting drugs/sexfaqs.org began. At the same time, statistics started being collected to assess the impact of the advertising. Drugs faqs web hits increased by 276%, Sex faqs web hits increased by 59%.
Waste Management, Essex County Council
The Recycle in Essex website was launched with the help of bus tickets and an ad van in the community. The site received a definite increase in hits with a colourful and clever creative that helped to raise awareness.
Cricklade College, Andover, Hampshire
The campaign increased awareness and encouraged early enrolment.
Glen Cook, Marketing Manager
As part of an integral marketing campaign bus ticket advertising can help get your marketing message across.
Alison Cummins, Student Recruitment Marketing Officer
University of Wales Institute Cardiff
Our Ticketmedia campaign excited a great deal of comment from potential students, current students and our staff. This will be the third year we have used Ticketmedia in conjunction with Cardiff Bus and we have been very pleased with the visibility of our campaigns.
NHS South West
From May to September we had an extra 7,400 people join the organ donor register. Your help was much appreciated in this.
The bus tickets were fantastic! We had people calling, saying what a great idea they were. The campaign targeted the audience we wanted to reach out to. Using bus tickets has been very effective and is now our preferred method of advertising. The customer service and advice we received has been unbelievable and it has been a pleasure to do business with Ticketmedia.
Coventry Teaching PCT
Thanks for your help. The phones were buzzing after the campaign, and that\'s what it\'s all about.
High Street Opticians
The product and sales information was very good with excellent customer service and advice from the Ticketmedia consultant. The campaign results were good with 180 redemptions over the course of one month.
Blue Ice Solihull Rink
The 1st campaign with Ticketmedia was an overwhelming success providing us great exposure that exceeded our expectation. We’re now planning our 3rd campaign. This has without doubt been a great way of getting new customers. As a business we need to be able to measure our advertising to ensure that we are not wasting money, by providing a discounted offer on the ticket we were able to track redemptions effectively.
Criminal Justice Services Manager, Sheffield
Anecdotally the campaign was a big success with many clients, colleagues and partners from other organisations saying that they had seen the advertising which at a number of levels has raised awareness of services. The number of contacts to alcohol services increased markedly and went up by over 100 during the quarter compared to the same quarter the previous year. This equated to around a 30% increase in contacts.