A High Impact Solution
Well established and highly effective bus ticket advertising provides full colour, high impact media solutions. Tickets are retained by the passengers and have proven recall rates as high as 90%. Campaigns can be local regional or national, and many print innovations are available for added impact.
Why Bus Ticket Advertising Works
Latest figures show that 1.254 billion journeys were made between October to December 2015 alone, which is just over 5m journeys in a year and with an average journey time of 17 minutes. The main reason for the majority of journeys was to visit the shops, and during that time, passengers were legally obligated to keep their ticket receipts close to hand. All this creates a premium advertising platform for brands to engage personally with consumers, who regard these formats as their personal property.
Experts in the field
With your message going directly into the passengers’ hand, bus ticket advertising is accountable and measurable. We work closely with clients to ensure their objectives are met and with more than 12,000 campaigns under their belt, our Creative Services team are experts at creating and optimising artwork for the format and size.
- 98% coverage of UK’s ticketed bus network
- Your message is put directly into the hands of the consumer
- Average bus journey time is 17 mins; a time of little distraction when passengers positively welcome advertising
- Local, regional and national campaigns are available with costs starting from as little as £637
- 52% of bus users always use money off vouchers when they are available
To view the results of recent bus ticket advertising campaigns please visit our case studies. To request a media pack or discuss your requirements for your own campaign please get in touch at firstname.lastname@example.org
Year on year, during July there had been a 38% increase in people screened, bus tickets were used and can be directly attributed to this increase. I am overall very happy with the way the campaign went.
Southend on Sea PCT
We launched our recycle in Essex website with the help of bus ticket advertising. The colourful and clever creative helped us raise awareness and the site received a definite increase in hits because of the campaign.
Waste Management, Essex County Council