Our Process

The Ticketmedia full circle process delivers exceptional value for money. We provide campaign management from start to finish, a fully inclusive design service, and flexible local, regional and national packages.

MARKETING YOUR BUSINESS

Crucial for driving awareness
and building brand
value over the long term

Builds trust

Call to action ie; vouchers
drives trial of new products
and services

Promotional activity plays
a key role in driving footfall
and immediate sales uplifts

INTRODUCING TICKET ADVERTISING

Bus Tickets

  • Up to 90% recall
  • Ticket goes directly into consumers' hands and it’s a legal requirement to hold onto it for duration of the journey
  • Average bus journey is 17 mins

Oyster Ticket Stop Receipts

  • 96% of people consider it important to take a receipt when topping up their Oyster card. Source: Ticketmedia SPAresearch
  • 95% of people are interested in redeeming a voucher they receive on the back of a receipt (Oyster top-up). Source: Ticketmedia SPAresearch
  • Passengers welcome the distraction of the advertising on the back

TICKET ADVERTISING REACH

OYSTER TICKET STOP RECEIPTS

Greater London within M25 corridor, has approximately 4,000 ticket stop locations. A 4 week campaign, covering zones 1-6 would create approximately 28million adverts

BUS

Average national one week bus campaign would create approximately 30million adverts. 98% coverage of ticketed bus routes across all of the UK

THE BENEFITS

  • Excellent call-to-action medium
  • Delivers exceptional ROI
  • Measurable and accountable
  • Cost effective
  • Proven to increase footfall
  • When vouchers are used, they consistently deliver above average redemption
  • Ticket advertising works exceptionally well at delivering sensitive messages discreetly e.g. Crimestoppers, police and domestic violence charities
  • Printed vouchers are the most popular vouchering mechanism and are used by 71% of people:

Source: 2013 YouGov Survey

Our Approach

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