Speculative
ticket
design
|
Rail
Tickets at a glance: |
 |
21%
of the UK population travel by train |
 |
ABC1
audience profile |
 |
80%
of tickets are retained by passengers after the journey |
 |
Tickets
are high impact full colour |
 |
Totally
accountable high security item with full audit trail |
 |
Average
frequency 5.2 views over 30 day period |
| |
|
 |