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Media Analysis

Demographic Profile
A+B 31%
C1 33%
C2 18%
D+E 18%  
     
Gender
Male 52%  
Female 48%
     
   
Passenger Analysis by Age
16-24 23%
25-34 30%
35-44 20%
45-54 16%  
55-64 6%  
65+ 5%  
Journey Purpose
Work 52%
   
On Business 8%
Personal 17%  
Shopping 5% of journeys to/from work also include some shopping
Other 18%  
Source: TGI + National Transport Survey Bus Operating Company Research
 
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