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Rate Card
Media Analysis
 
Media Analysis
Demographic Profile
A 3%  
B 17%
C1 27%
C2 26%
D 18%  
E 9%  
Gender
Male 38%  
Female 62%
Gender (under 25)
Male 45%  
Female 55%  
   
Passenger Analysis by Age
12-15 6%
16-18 14%
19-24 22%
25-44 28%  
45-64 18%  
65+ 12%  
Journey Purpose
Shops 56% of all routes are aimed at a town or city centre
Work 16%    
Social 13%    
School 15% of students and school children regularly travel by bus

 
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