Petrol Forecourt Advertising Raised Local Awareness
Wickes used petrol forecourt ticket advertising to advertise store refurbishments in a number of areas over the country.
“We have used petrol station receipts as part of our local marketing communication strategy targeting a trade and DIY audience. We found the format to be an effective addition in to our broader communications strategy aimed at raising localised awareness. We especially liked that the receipts are the only physical advertising format within petrol stations and that drivers can take them away, keeping the store address with them for a more relevant time. We would certainly recommend Ticketmedia.”
Marketing Manager at Wickes