Target drivers with clear calls to action
Drink-driving campaigns highlight the importance of warning individuals about driving when under the influence of alcohol. Fifty years of drink-driving campaigns cut deaths by 90%, but the Department of Transport says there is no room for complacency1. Drink-driving awareness is a key part of road safety campaigns and with formats that put messages directly in the hands of drivers, it is a great way to communicate key messages.
Out of home advertising is an excellent channel that enables organisations to build trust with customers and to raise awareness as part of a wider strategy. Ticketmedia’s formats can support wider marketing strategies to help raise awareness of issues on a local and national level and they provide the opportunity to remind people of the risks and disrupt someone with a timely message.
Campaigns when and where you need them
Ticketmedia’s flexible campaigns cover local, regional and national areas, enabling you to target specific areas with bespoke messaging. Drink driving campaigns are most effective in the lead up to Christmas and can be a cost-effective way to share important messages. In 2017, 326,000 breath tests were conducted, a fifth of those tests were carried out as a part of the annual December crackdown on drink driving with Home Office data showing that 45,000 tests were positive or refused.2
With a focus from the police to minimise alcohol abuse in December, drink driving campaigns launching in winter typically have a higher success rate. With formats like taxi receipts and petrol station receipts, Ticketmedia can ensure that your message is put directly in the hands of the consumer.
Ticketmedia has been delivering creative out-of-home advertising solutions for more than 20 years, for some of the UK’s most well-known businesses. Outsmart, the trade body for Out of Home (OOH) industry announced that their revenue for the quarter of January to March 2018 saw the total market grow by an impressive 5.3%3, showing that out of home advertising continues to offer creative flexibility that delivers key messages to the public. With campaigns starting from as little as £374, the team at Ticketmedia can advise you based on the results and reach you want to achieve.
With taxi journeys increasing during peak festive and 94% of people considering it very important to take a receipt, advertising on the back of taxi receipts enables organisations to reach high-value audiences who are likely to travel in taxis more than other transport options. Using taxi receipts to raise awareness of drink-driving ensures that messages are being communicated with key audiences in peak times.
Petrol Station Receipts
With 81% of people saying they always retain their receipt when travelling by taxi, advertising on the back of taxi receipts enables organisations to reach high-value audiences who are likely to travel in taxis more than other transport options. Using taxi receipts can reach people travelling within London, this is an ideal environment to engage with audiences on the move.
West Midlands Police
West Midlands Police effectively used ticket advertising to spread awareness of the support available for people suffering domestic abuse. Detective Inspector Kim Madill said: “the page received 854 hits from the launch in December… comparing the hits received on the same page during a similar campaign last year (189) this was an increase of over 450%”.
Hartlepool Council approached Ticketmedia with the aim to promote sustainable travel options. After the campaign, Sustainable Travel Officer, Tony Davidson shared: “To help us track whether this type of campaign has an effect we included a free offer linked to servicing pedal cycles. We felt that the response was excellent, particularly with the bus ticket campaign.”
“The page received 854 hits from the launch in December… comparing the hits received on the same pages during a similar campaign last year (189) this was an increase of over 450%.”
Detective Inspector Kim Madill
Public Protection Unit, West Midlands Police
“We felt that the response was excellent, particularly with the bus ticket campaign. The Ticketmedia team were also very helpful and efficient. As a result this type of campaign is something that we will definitely consider again in the future.”
Sustainable Travel Officer, Hartlepool Borough