Capture the attention of an abc1 audience
Ticketmedia provides an innovative rail reservation card advertising platform that has already proved to be highly effective at raising brand awareness. The reverse of rail seat reservation cards offers a unique opportunity to capture the attention of a predominantly ABC1 audience who positively welcome advertising while travelling.
The number of UK train journeys increased by 3.8% in 2015 to 1.7 billion between 4 January 2015 and 9 January 2016, according to the Rail Delivery Group (RDG), with sales rising by 6% to £9.4bn. The popularity of rail travel has been driven largely by cheaper deals and advanced bookings with reservation cards – an ideal advertising platform to reach a busy audience during extended dwell time from their daily routines.
A High Impact Medium
Full colour eye-catching advertising placed directly in the eye line of passengers drives high recall rates.
Advantages of rail ticket advertising
- More than 1.5 billion train journeys made every year
- 39% of UK adults travel by train
- The average train journey is more than 30 minutes long
- Passengers are a captive audience seeking distraction
- 68% of UK rail passengers use a smart phone thus facilitating immediate response to call-to-action campaigns
- Independent research shows high brand recall
Get in touch for pricing
We offer flexible packages – for more information on this unique and effective format, get in touch.
The product and sales information was very good with excellent customer service and advice from the Ticketmedia consultant. The campaign results were good with 180 redemptions over the course of one month.
High Street Opticians
Following our recent campaign with Ticketmedia, we were inundated with redemptions. It was a great success and we look forward to working with you again in the near future.