Communicate health and leisure services to increase customer base
Drive awareness of local gyms, sports, fitness and wellness centres by placing the marketing message directly into the hands of the consumer.
Reach your desired audience with targeted ticket advertising
January is a key month for the fitness sector with Google searches spiking each year, and Gold’s Gym showing that its website traffic increases by 40% between December and January.1 With ticket advertising, you can increase your club’s revenue all year round and boost retention rates. Growth in the private health club market is strong, with estimations that total market value is £4.9bn2, showing that there isn’t a better time to invest in attracting new customers to give your business an edge over the competition.
Out of home advertising is an excellent way of increasing your membership base, especially in off-peak seasons. By using ticket advertising to target and promote your gym to your desired audience, Ticketmedia’s methods can place your message directly into the hands of consumers.
Cost-effective targeting
Ticketmedia has been delivering creative out-of-home advertising solutions for more than 20 years, for some of the UK’s most well-known businesses. The UK is the second largest national fitness market in Europe, with 9.7 million sports and fitness memberships in 20183 and, whilst this is great news for the industry as a whole, businesses need to work harder to push their brand ahead of the competition. With targeted campaigns costing as little as £374, Ticketmedia’s creative methods for gym marketing can contribute to the long-term strength and presence of your brand, helping you stand out from the rest.
Campaigns when and where you need them
Ticketmedia’s formats can help improve the profitability of your leisure centre or gym with strategically placed marketing campaigns across the country or locally. The targeted campaigns are created by a team of media experts to ensure that they are effective, bespoke and generate clear results. With insight into seasonal trends, previous experience across the health and wellbeing sector and insight and analysis tools, the team can help create your campaign from start to finish.
Petrol forecourt receipts
Petrol forecourt point of sale receipt advertising provides an effective way of reaching an ABC1 audience with higher than average disposable income. Ticketmedia offers national and regional campaigns as well as granular ones with as little as two forecourts.
Bus tickets
Ticketmedia has 90% coverage of the UK’s ticketed bus network, enabling your message to be shared in specific locations around the UK. Reaching potential visitors at a time when they welcome a distraction, bus ticket advertising is a cost-effective way to increase visitors to your attraction.
Village Gym
“Village Gym used bus tickets to drive awareness of Velocity Health and Fitness and promote its one daypass with the aim to target new customers in the local area. The limited time offer was a great way to engage potential customers and encourage people to act on the message. Ticketmedia provided great customer service and we would definitely use their environments to reach new customers.”
Rhys Jenkins
Leisure Club Manager
1. ABC News
2. Leisuredb.com
3. Deloitte.com
Village Gym
“Village Gym used bus tickets to drive awareness of Velocity Health and Fitness and promote its one daypass with the aim to target new customers in the local area. The limited time offer was a great way to engage potential customers and encourage people to act on the message. Ticketmedia provided great customer service and we would definitely use their environments to reach new customers.”
Rhys Jenkins
Leisure Club Manager
Let's Talk
if you want to know more about ticket advertising just call on 0800 0286778.
