Influence buying behaviour
People spend around 70% of their time away from home, so Out of Home advertising plays a big role in influencing buying behaviour, with 83% of people recalling an Out of Home ad within 30 minutes before a purchase.
Last window of influence:
- 80% of drivers have bought a car park ticket in the past 6 months
- Tickets are issued in close proximity to shopping areas
- Car park tickets reach high value ABC 1 audience when they are in purchase mode
- 100 NCP car parks nationwide run campaigns that typically last three months
Like other ticket advertising platforms, consumers are required to keep the ticket safe in order to park then exit later. Many also retain the ticket as a receipt for tax purposes or work. This increases opportunities to see your advert and lengthens duration of the campaign ensuring maximum exposure of your message.
How much is a car park ticket campaign?
We offer campaigns in NCP car parks – subject to availability. Campaigns start from £1,200, depending on the location – so get in touch for a quote.
From May to September we had an extra 7,400 people join the organ donor register. Your help was much appreciated in this.
NHS South West
We had customers through the door the first day that the campaign ran. We look forward to working together on future promotions.
H2O Car Valeting